Phoenix Pharma Polska has broken new ground in loyalty schemes for pharmacies by partnering with Payback, the German cross-sector loyalty programme which entered Poland last September. On 1 March, the company launched Apteka 1, a loyalty programme for own and partner pharmacies that is integrated with the Payback card.
Piotr Stopczyk, CEO, said that Phoenix Pharma Polska was looking for a modern marketing solution to support sales growth at its pharmacies, and that Payback offered strong purchasing and loyalty incentives by enabling card-users to collect bonus points at other retail establishments and claim discounts or gifts at Apteka 1 pharmacies.
He added that participating pharmacies would gain access not only to the Payback system, but also various sales support activities and personnel workshops. The company therefore expects a high level of interest from its partners in joining the programme.
Phoenix Pharma Polska, the Polish unit of the German drug distribution group, is active in drug wholesaling and retailing as well as in logistics services for drug makers.
Payback is one of the most popular loyalty programmes in Germany, with an estimated two thirds of German households owning its card.
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