Innovative drugs not yet as appreciated as the still booming generics in Central and Eastern Europe

The generics market in Central and Eastern Europe was worth almost €12bn in 2006, representing more than 50% of the monetary value of the pharmaceutical market in the region. By way of comparison, the share of generics as a proportion of the total EU pharmaceutical market is around 40%. For innovative companies Central and Eastern Europe is a comparatively difficult theatre of operations because of the relatively small amount of per capita spending on drugs and the pro-generic policies of the majority of governments in the region.

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