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The main objective of the report is the description of the situation on generics and innovative drugs markets in eight Central and Eastern European countries: Poland, Russia, Ukraine, the Czech Republic, Slovakia, Hungary, Romania and Bulgaria. The report focuses on comparing analyzing policies of respective countries, as well as of the whole region, towards generic and innovative preparations used in medicine. The largest players and their strategies are presented as well as best selling drugs and important preparations which are to loose patent protection in coming years.
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PMR is a British-American company providing market information, advice and services to international businesses interested in Central and Eastern Europe as well as other emerging markets. PMR key areas of operation include business publications (through PMR Publications), consultancy (through PMR Consulting) and market research (through PMR Research). Being present on the market since 1995, employing highly skilled staff, offering high international standards in projects and publications, providing one of most frequently visited and top-ranked websites, PMR is one of the largest companies of its type in the region.
PMR is a British-American company providing market information, advice and services to international businesses interested in Central and Eastern Europe as well as other emerging markets. PMR key areas of operation include business publications (through PMR Publications), consultancy (through PMR Consulting) and market research (through PMR Research). Being present on the market since 1995, employing highly skilled staff, offering high international standards in projects and publications, providing one of most frequently visited and top-ranked websites, PMR is one of the largest companies of its type in the region.