The report provides comprehensive information and analysis of the market’s main channels: wholesaler, pharmacy and non-pharmacy, online and direct distribution. This unique source of market data meets consumer demand for coverage and forecasts for expected changes over the coming years, and offers legal and trend analysis on issues that determine market progress. Topics explored by this publication include competition analysis and evaluation of prospects for investment and strategic planning.
PMRis a British-American company providing market information, advice and services to international businesses interested in Central and Eastern Europe as well as other emerging markets. PMR key areas of operation include business publications (through PMR Publications), consultancy (through PMR Consulting) and market research (through PMR Research). Being present on the market since 1995, employing highly skilled staff, offering high international standards in projects and publications, providing one of most frequently visited and top-ranked websites, PMR is one of the largest companies of its type in the region.